Franchising Benefits
Align with a national brand that invests heavily in category pre-eminence, innovation and resources and provides the training and support you need to make the most of them.
Align with a national brand that invests heavily in category pre-eminence, innovation and resources and provides the training and support you need to make the most of them.
More than two decades after they banded together to create the company, ZIPS Cleaners’ founders still operate their own stores – and continue to add more. From them, we’ve learned that success is the product of teamwork, collaboration and shared expertise.
That’s why we maintain a dedicated team focused on innovation and optimization throughout our entire operation. We provide one of the most robust training programs in the retail franchise segment. Using hands-on, in-store training and classroom-style learning, we teach our franchisees how to implement our proven system to perfection. And we’re by every franchisee’s side every step of the way with ongoing training and support.
But we don’t stop there – we work closely with our franchise partners, using their feedback and input to better our systems and processes.
During three weeks of classroom and hands-on training, we unveil the secrets to the ZIPS garment care process.
To ensure an open, ongoing flow of communication, the ZIPS Franchisee Council, a representative group of our operators, meets with the Home Office Team on a quarterly basis.
The Home Office Team checks in regularly to ensure every franchisee stays on track with operational implementation and with production and profit goals.
Thanks to our distinctive logo and primary gold and black colors, it’s easy to spot a ZIPS Cleaners a mile away. Against our high-end branding, comprehensive marketing programs and stunning consumer-facing website, independent dry cleaners pale in comparison.
We also provide franchisees with local and regional advertising strategies and campaigns, including print, digital, and outdoor marketing materials. Plus, we make marketing easy by giving franchisees access to our cutting-edge digital platforms that allow them to create customizable marketing materials.
LOCAL MARKETING
We utilize state-of-the-art digital platforms where franchisees can easily customize their own marketing materials or pull from a full suite of ready-made collateral. We also have an in-house marketing support team to help with special projects.
GRAND OPENING
We help you create a comprehensive marketing plan to jump-start traffic at your Grand Opening and keep the crowds coming in forever after. We also conduct in-depth research about the demographics surrounding your store so you know exactly who’s in your community and how best to reach them. And that’s not all; we also provide ongoing data analysis so you can clearly see what works best when it comes to meeting your community’s needs.
CONSUMER WEBSITE
With care tips, a savings calculator, store locator, rewards tracker, news section and more, the ZIPS website was designed with customer value, ease and convenience in mind. As an owner, you can easily update promotions and communicate with customers. There’s even a section for commercial accounts to help you capture business from local organizations and their members or employees.
SOCIAL MEDIA
Our in-house marketing team helps you create store-specific social media plans and manage your online presence. You can create your own customizable social media images or pull from a comprehensive library of creative collateral that’s perfect for any occasion. High-end marketing materials like ours keep your customers loyal to our brand and engaged with your store.