Jaici Kelly

Jaici Kelly is a proud graduate of Penn State University, where she earned a degree in Hospitality Management. Her connection to ZIPS began in childhood—her parents are two of the company’s original founders—and her early memories include after-hours cart races and games of hide-and-seek in the stores.

In 2015, after ten years as Task Force Manager with a hotel franchisor, traveling to hotels supporting in-room operations, revenue management, training, conversions, and openings, Jaici made the decision to join the family business. Two years later, she was recognized as ZIPS Manager of the Year. She joined the Corporate team in 2019 and, in 2026, was named Director of Operations and Store Development, a role earned through her operational expertise, deep brand knowledge, and strong relationships with franchisees.

Jaici values working one-on-one with franchisees and store managers to help maximize profitability and operational efficiency. She finds great fulfillment in supporting continued franchise investment through her role with new store development, and especially enjoys seeing long-time customers take the leap into franchise ownership.