Greg Pitkoff is Managing Director of GRiP Communications LLC, a company he founded in 2007. He has spent more than 25 years supporting nearly three dozen franchise systems with internal and external communications strategies, ensuring that messages and positioning are delivered clearly and consistently to all stakeholders in the success of a business. Working with companies ranging from startups to global brands, Greg helps secure media exposure and maintain the positive images needed to increase sales. In addition, he counsels companies on how to streamline communications from the corner office, through the corporate infrastructure, and out to the frontlines to promote greater appreciation of a company’s unique offerings. A Philadelphia native now based in New York, Greg graduated from Brandeis University with degrees in English and Anthropology. In his downtime, he enjoys attending live music performances and taking walks through nature with his wife, adult children and rescue dog, Blue.