Austin LaBoda

Austin LaBoda joined ZIPS as Senior Manager, Digital Marketing in January of 2026. He brings nearly 15 years of marketing expertise in the fashion and sports industry, having held positions with brands like New Era Cap, Hat Club, and 47 Brand, and has partnered with some top-tier sports brands like the NFL, NBA, MLB, NCAA and more. Over the years, Austin has brought brands from limited digital presence to marketing powerhouse status through actionable insights and creative strategy. Austin’s experience in brand building and digital knowledge will continue to guide and support ZIPs in the right direction for growth and innovation. At ZIPs Austin will play a pivotal role in growing our digital footprint for both our ZIPs and Mulberry brands, along with aiding local store marketing in their efforts grow each location in their respective market.

A Syracuse, N.Y., native, Austin graduated from the State University of New York at Cortland with a B.A. in Sport Management. He is a fan of all things Marvel, Star Wars, and Pokémon, and has a large retro video game collection that he’s kept since childhood. He also is an avid sneaker and headwear collector, and a lifelong fan of the Buffalo Bills.